Wednesday, October 27, 2010

New Venture Product Development, telling you what you're reading.

This is from a case study in the book New Venture Product Development and Management by Trott. With gems like this I don't really recommend anyone buys it for the case studies.

It quotes the founder of W.L Gore:
Our founder, Bill Gore created a flat lattice organization. There are no chains of command nor pre-determined channels of communication. Instead, we communicate directly with each other and are accountable to fellow members of our multi-disciplined teams.(Gore, 2003)

And then one paragraph later says this:
Bill created a flat lattice organisational structure in which there are no chains of command and no pre-determined channels of communication. Instead, employees communicate directly with each other and are accountable to fellow members of multi-disciplinary teams.

You don't say? I would never have been able to comprehend that from the original quote.